Squinting Much?
project overview
Brew Can Co. needed to stand out in a crowded coffee market filled with colorful, busy designs. I created a bold black-and-white identity that feels more like a premium art piece than a grocery store product, with a simple hand-drawn coffee cup that adds personality without clutter.
project type
Branding Identity and Integrated Brand Campaign
year
2026
my role
Product Design + Packaging
client
American Eye Association
